In 2014, Joyce wanted to set up a web based forum to discuss issues around women’s mental and physical health. Joyce ran three brain-storming sessions with anyone who was willing to attend and the concept of Global Women Connected was developed.  With the help of an inspiring team (Elena Kontogianni, Laura Witjens-Spoelstra, Tharni Vasavan, Keeley Monsen and Helen O’Neill) Global Women Connected was set up in 2015.

Joyce also wanted to set up a monthly women’s group where women could come together as a community – a gathering of women who wish to explore their life journey and celebrate womanhood.  She formed The Purple Tent in 2016 in her home town of Saffron Walden.  The group have discussed the digital era, bucket list, hobbies, female icons, ageing, and more.  They have had relaxation and bellydancing sessions.  Joyce hopes that The Purple Tent will spread across the UK to give women a safe space where they can feel part of a community.